Our Mission

Our mission is simple. All we ask is that people be kind to one another. Every day we face challenges, many of which we do not expect. You never know what someone is going through so sometimes the smallest of gestures change someone’s day or even their life for the better.

The BIG Kindness Project aims to improve the lives of Idahoans through kindness and generosity. Everyone benefits from taking the challenge. Through donations and the generosity of others, we will sponsor and host many different activities and events geared toward improving our daily surroundings.

boy showing kindness by helping young girl put her boots on